Career Encyclopedia · 公关媒介

Advertising Account Executive

市场、公关、广告·公关媒介

Responsible for client liaison and project execution in an advertising agency, acting as the bridge between clients and internal teams to ensure timely and high-quality completion of advertising projects.

Daily work

  • 01Communicate with clients to clarify needs, confirm project objectives and budget.
  • 02Coordinate internal teams (creative, design, media) to develop execution plans.
  • 03Monitor project progress, resolve issues, and ensure on-time delivery.
  • 04Track advertising performance, compile data, and write client reports.
  • 05Participate in pitch preparation and organize proposal materials.

Ability requirements

Hard skills

  • Project management (planning, scheduling, budget control)
  • Communication and coordination (written and verbal, cross-departmental)
  • Basic data analysis (advertising performance metrics)
  • Office software (PPT, Excel, Word)
  • Fundamentals of advertising placement

Soft skills

  • Stress resistance (handling urgent client demands and multitasking)
  • Detail orientation (checking details to avoid errors)
  • Team collaboration (proactive cooperation and sharing)
  • Initiative (anticipating problems and driving solutions)
  • Adaptability (quickly adjusting plans to changes)

Best suited for

Suitable for those who are good at communication, strong in execution, can manage projects under pressure, and enjoy collaborating with people and solving real-world problems.

Less suited for

Not suitable for those who dislike frequent social interaction, tedious details, overtime work, or prefer independent work.

Salary (monthly)

10KMedian
Bottom 8KTop 15K

Pre-tax estimate, tier-1 cities with social insurance · reference only

Profile

Higher is better
Growth3
AI Resistance3
Transferability3
Stability2
Autonomy / Remote-friendly2
Lower is better
Work Intensity4
Competition4
Entry Difficulty3
Education Threshold2
Major Relevance2

MBTI Fit

ENFJESFJENTJESTJENFPINTPINTJISTP
High intensity

Resume examples for this role

Disclaimer: Salary figures on this page are estimated pre-tax monthly pay for positions with social-insurance contributions in China's tier-1 cities; other cities are converted using regional coefficients. Dimension scores and MBTI fit are editorial estimates, provided for reference only, and do not constitute any promise or advice.