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Advertising Art Director
市场、公关、广告·广告
An Advertising Art Director translates creative concepts into visual solutions, overseeing color, composition, and style to ensure the final work aligns with brand identity and resonates with the audience.
Daily work
- 01Brainstorm with copywriters and creative team to define visual direction
- 02Create sketches, mood boards, and design mockups for client presentations
- 03Direct photographers, illustrators, and video production teams during shoots and post-production
- 04Oversee final output quality of advertising materials (print, outdoor, digital)
- 05Track project timelines, coordinate schedules and budgets
Ability requirements
Hard skills
- Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Solid foundation in typography, color theory, and composition
- Knowledge of photography, videography, and post-production workflows
- Familiarity with basic 3D or motion graphics software (C4D, After Effects) is a plus
Soft skills
- Exceptional creative ideation and aesthetic judgment
- Strong communication skills to articulate visual concepts clearly
- High stress tolerance, comfortable with multitasking and tight deadlines
- Team collaboration and resource coordination abilities
Best suited for
Ideal for those with strong aesthetic sense, bold ideas, and the ability to thrive under pressure, enjoying the process of turning abstract concepts into striking visuals.
Less suited for
Not suitable for those who prefer a stable 9-to-5 schedule, dislike iterative revisions, or are uncomfortable with constant communication and coordination.
Salary (monthly)
Pre-tax estimate, tier-1 cities with social insurance · reference only
Profile
MBTI Fit
Resume examples for this role
Disclaimer: Salary figures on this page are estimated pre-tax monthly pay for positions with social-insurance contributions in China's tier-1 cities; other cities are converted using regional coefficients. Dimension scores and MBTI fit are editorial estimates, provided for reference only, and do not constitute any promise or advice.