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Advertising Designer
市场、公关、广告·广告
Advertising designers transform marketing strategies into visual creatives, producing print, video, or digital ads to engage target audiences.
Daily work
- 01Brainstorm ad concepts and create sketches or visual proposals based on client briefs.
- 02Produce ad materials such as posters, banners, and social media graphics using design software.
- 03Collaborate with copywriters and marketing planners to ensure designs align with brand identity.
- 04Revise designs based on feedback until achieving desired outcomes.
- 05Stay updated on design trends and refresh portfolio to meet market changes.
Ability requirements
Hard skills
- Proficient in design software such as Photoshop, Illustrator, InDesign
- Mastery of typography, color theory, and composition
- Familiarity with production standards for print and digital ads
- Hand-drawing or illustration skills (a plus)
- Understanding of printing processes and output workflows
Soft skills
- Creative thinking: continuously generate novel concepts
- Communication: accurately interpret and convey design intent
- Attention to detail: relentlessly refine visual elements
- Stress resistance: maintain efficiency under deadlines
- Teamwork: collaborate smoothly across departments
Best suited for
Ideal for those with strong visual aesthetics, a passion for creative expression, tolerance for iterative revisions, and joy in turning ideas into reality.
Less suited for
Not suitable for those who dislike communication, cannot handle pressure, prefer routine tasks, or lack patience in learning design tools.
Salary (monthly)
Pre-tax estimate, tier-1 cities with social insurance · reference only
Profile
MBTI Fit
Resume examples for this role
Disclaimer: Salary figures on this page are estimated pre-tax monthly pay for positions with social-insurance contributions in China's tier-1 cities; other cities are converted using regional coefficients. Dimension scores and MBTI fit are editorial estimates, provided for reference only, and do not constitute any promise or advice.