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Advertising Project Manager
市场、公关、广告·广告
The advertising project manager oversees the entire lifecycle of ad campaigns, from strategy to execution, coordinating creative, media, and client teams to deliver projects on time, within budget, and at high quality.
Daily work
- 01Conduct kickoff meetings to set goals, timelines, and responsibilities
- 02Communicate with creative teams on ad material production progress and quality
- 03Review media buying plans to ensure optimal budget allocation
- 04Provide regular project updates to clients, gather feedback, and adjust plans
- 05Monitor campaign performance metrics and optimize strategies in real time
Ability requirements
Hard skills
- Project management tools (e.g., Jira, Trello, Microsoft Project)
- Advertising planning and budget control
- Data analysis and report writing
- Market research and competitive analysis
Soft skills
- Excellent communication and coordination skills
- Stress tolerance and multitasking ability
- Leadership and team motivation
- Time management and prioritization
- Problem-solving and decision-making
Best suited for
Ideal for those who enjoy strategic planning, thrive in fast-paced environments, love coordinating with people, and stay calm under pressure.
Less suited for
Not suitable for those who dislike frequent communication, avoid conflict, lack attention to detail, or cannot handle intense multitasking.
Salary (monthly)
Pre-tax estimate, tier-1 cities with social insurance · reference only
Profile
MBTI Fit
Resume examples for this role
Disclaimer: Salary figures on this page are estimated pre-tax monthly pay for positions with social-insurance contributions in China's tier-1 cities; other cities are converted using regional coefficients. Dimension scores and MBTI fit are editorial estimates, provided for reference only, and do not constitute any promise or advice.