%20scale(0.62)'%20d='M12%201.8C12.7%207.2%2016.8%2011.3%2022.2%2012%2016.8%2012.7%2012.7%2016.8%2012%2022.2%2011.3%2016.8%207.2%2012.7%201.8%2012%207.2%2011.3%2011.3%207.2%2012%201.8Z'/%3e%3c/svg%3e)
%20scale(0.62)'%20d='M12%201.8C12.7%207.2%2016.8%2011.3%2022.2%2012%2016.8%2012.7%2012.7%2016.8%2012%2022.2%2011.3%2016.8%207.2%2012.7%201.8%2012%207.2%2011.3%2011.3%207.2%2012%201.8Z'/%3e%3c/svg%3e)
Advertising Sales Representative
市场、公关、广告·广告、会展销售
Advertising sales representatives bridge media and brand clients, generating orders through prospecting, negotiation, and relationship management.
Daily work
- 01Prospect potential advertising clients via calls, emails, or visits
- 02Present ad products and tailor campaign proposals to clients
- 03Negotiate pricing and contract terms to close deals
- 04Coordinate with creative and operations teams for timely ad delivery
- 05Monitor campaign performance, provide reports and optimization suggestions
- 06Maintain long-term client relationships, handle post-sales issues and seek renewals
Ability requirements
Hard skills
- Sales and negotiation skills
- CRM system usage
- Market analysis and competitive research
- Basic advertising knowledge (e.g., CPM, CPC)
- Basic data analysis and report writing
Soft skills
- Excellent communication and presentation skills
- Stress tolerance and emotional management
- Goal orientation and self-motivation
- Interpersonal sensitivity and empathy
- Learning agility and adaptability
Best suited for
Ideal for outgoing, ambitious, challenge-loving individuals who thrive on social interaction and pressure, and enjoy the成就感 of performance growth.
Less suited for
Not suitable for introverted, stability-seeking individuals who dislike networking, are anxious about sales targets, or lack self-motivation.
Salary (monthly)
Pre-tax estimate, tier-1 cities with social insurance · reference only
Profile
MBTI Fit
Resume examples for this role
Disclaimer: Salary figures on this page are estimated pre-tax monthly pay for positions with social-insurance contributions in China's tier-1 cities; other cities are converted using regional coefficients. Dimension scores and MBTI fit are editorial estimates, provided for reference only, and do not constitute any promise or advice.