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App Promotion Specialist
市场、公关、广告·市场、营销
Develops app promotion strategies, using online ads, social channels, and partnerships to boost downloads and user engagement.
Daily work
- 01Analyze promotion data and adjust ad campaigns to optimize cost per acquisition.
- 02Plan and execute online campaigns like ASO and social media seeding.
- 03Communicate with media and ad agencies to track creative production and campaign performance.
- 04Monitor competitor moves and write market research reports.
- 05Coordinate with product and design teams to produce promotional materials.
Ability requirements
Hard skills
- Digital ad buying and optimization (e.g., Tencent Ads, Ocean Engine)
- Data analysis tools (Excel, SQL, BI tools)
- App Store Optimization (ASO)
- Social media operations and content planning
- Event planning and project management
Soft skills
- Excellent communication and negotiation skills
- Creative thinking and user insight
- Stress resilience and multitasking
- Team collaboration and cross-department coordination
- Quick learning and adaptability to change
Best suited for
Ideal for outgoing, creative individuals who enjoy data-driven decision-making and driving growth in a fast-paced environment.
Less suited for
Not suitable for introverts who dislike social promotion, are not data-sensitive, or seek high job stability.
Salary (monthly)
Pre-tax estimate, tier-1 cities with social insurance · reference only
Profile
MBTI Fit
Resume examples for this role
Disclaimer: Salary figures on this page are estimated pre-tax monthly pay for positions with social-insurance contributions in China's tier-1 cities; other cities are converted using regional coefficients. Dimension scores and MBTI fit are editorial estimates, provided for reference only, and do not constitute any promise or advice.