Career Encyclopedia · 市场、营销

Business Channel Specialist

市场、公关、广告·市场、营销

Responsible for developing and maintaining business channels in the marketing, PR, and advertising industry, bridging the company with partners, driving growth through channel strategy and collaboration.

Daily work

  • 01Analyze market trends and competitor activities to formulate channel expansion plans
  • 02Visit potential partners for business negotiations and contract signing
  • 03Monitor partnership project progress and coordinate internal/external resources for delivery
  • 04Plan and execute joint marketing activities to increase brand exposure
  • 05Regularly review channel performance and optimize collaboration models and processes

Ability requirements

Hard skills

  • Market research and analysis
  • Business negotiation skills
  • Contract management and legal knowledge
  • Project management tools (e.g., JIRA, Trello)
  • Data analysis (Excel/pivot tables)

Soft skills

  • Communication and presentation skills
  • Relationship building skills
  • Stress resilience and multitasking
  • Results-oriented mindset
  • Cross-departmental collaboration skills

Best suited for

Outgoing, goal-driven individuals who can push collaborations forward under pressure

Less suited for

Those who dislike networking, prefer stable routines, or get drained by frequent communication

Salary (monthly)

12KMedian
Bottom 8KTop 20K

Pre-tax estimate, tier-1 cities with social insurance · reference only

Profile

Higher is better
Growth3
Stability3
AI Resistance3
Transferability3
Autonomy / Remote-friendly2
Lower is better
Work Intensity4
Entry Difficulty3
Competition3
Education Threshold2
Major Relevance2

MBTI Fit

ENTJENTPESTJESFJINTJINTP
High intensity

Resume examples for this role

Disclaimer: Salary figures on this page are estimated pre-tax monthly pay for positions with social-insurance contributions in China's tier-1 cities; other cities are converted using regional coefficients. Dimension scores and MBTI fit are editorial estimates, provided for reference only, and do not constitute any promise or advice.