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Business Data Analyst
市场、公关、广告·市场、营销
A Business Data Analyst collects and analyzes market, PR, and advertising data to provide data-driven insights for marketing strategies.
Daily work
- 01Collect and clean sales, market research, and other business data.
- 02Use Excel or SQL to query data and create reports.
- 03Analyze advertising campaign performance and provide optimization suggestions.
- 04Monitor market trends and competitor performance.
- 05Communicate data needs with sales and marketing teams to support decision-making.
- 06Present analysis results to management regularly.
Ability requirements
Hard skills
- Data analysis tools (Excel, SQL, Python, R)
- Data visualization (Tableau, Power BI, Google Data Studio)
- Market research and statistical methods
- Basic database management
Soft skills
- Logical thinking and problem-solving
- Communication skills
- Attention to detail and rigor
- Business acumen
- Time management and execution
Best suited for
Ideal for those who enjoy using data to tell stories, are sensitive to market dynamics, and like driving decisions through analysis.
Less suited for
Not suitable for those who dislike repetitive data cleaning, lack patience, or prefer purely creative work.
Salary (monthly)
Pre-tax estimate, tier-1 cities with social insurance · reference only
Profile
MBTI Fit
Resume examples for this role
Disclaimer: Salary figures on this page are estimated pre-tax monthly pay for positions with social-insurance contributions in China's tier-1 cities; other cities are converted using regional coefficients. Dimension scores and MBTI fit are editorial estimates, provided for reference only, and do not constitute any promise or advice.