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Business PR Specialist
市场、公关、广告·公关媒介
Responsible for corporate brand image maintenance, media relations, and crisis PR, enhancing public awareness through event planning and communication strategies.
Daily work
- 01Write and distribute press releases, media advisories, and social media content
- 02Maintain relationships with journalists, industry KOLs, and partners
- 03Plan and execute PR events such as product launches and industry summits
- 04Monitor public sentiment, draft crisis alerts and response plans
- 05Coordinate internal departments and external vendors to ensure timely project delivery
Ability requirements
Hard skills
- Press release and copywriting skills
- Media relationship management and outreach skills
- PR event planning and execution skills
- Public opinion monitoring and data analysis tools use
- Basic graphic design or video editing skills (plus)
Soft skills
- Excellent communication and negotiation skills
- Strong stress tolerance and multitasking ability
- Creative thinking and adaptability
- Team collaboration and cross-departmental coordination
- Emotional management and empathy
Best suited for
Ideal for outgoing, sociable individuals who enjoy creative planning and can handle high pressure, eager to coordinate multiple resources in a fast-paced environment.
Less suited for
Not suitable for those who dislike socializing, resist frequent interaction, fear uncertainty, or require highly routine work.
Salary (monthly)
Pre-tax estimate, tier-1 cities with social insurance · reference only
Profile
MBTI Fit
Resume examples for this role
Disclaimer: Salary figures on this page are estimated pre-tax monthly pay for positions with social-insurance contributions in China's tier-1 cities; other cities are converted using regional coefficients. Dimension scores and MBTI fit are editorial estimates, provided for reference only, and do not constitute any promise or advice.