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Competitive Analyst
市场、公关、广告·市场、营销
Competitive analysts research competitors' products, pricing, and marketing strategies to support decision-making with data.
Daily work
- 01Collect and organize information on competitors' product updates, price changes, and marketing activities.
- 02Use data analysis tools to compare market share, user reviews, and other metrics.
- 03Write weekly or thematic reports to inform product and marketing teams of competitive dynamics.
- 04Participate in internal meetings to provide competitive intelligence for strategic decisions.
- 05Build and maintain a competitive intelligence database, updating key indicators regularly.
Ability requirements
Hard skills
- Data analysis and visualization (Excel, SQL, Tableau)
- Market research methodologies (surveys, competitive benchmarking)
- Industry and business model understanding
- Report writing and PPT creation
Soft skills
- Logical analysis and critical thinking
- Communication and collaboration skills
- Business acumen
- Learning and adaptability
- Detail orientation and multitasking
Best suited for
Ideal for those who enjoy data mining and business insights, can work independently and collaboratively, and have a keen sense of market competition.
Less suited for
Not suitable for those who dislike repetitive data sorting, struggle with complex information synthesis, or lack interest in business strategy.
Salary (monthly)
Pre-tax estimate, tier-1 cities with social insurance · reference only
Profile
MBTI Fit
Resume examples for this role
Disclaimer: Salary figures on this page are estimated pre-tax monthly pay for positions with social-insurance contributions in China's tier-1 cities; other cities are converted using regional coefficients. Dimension scores and MBTI fit are editorial estimates, provided for reference only, and do not constitute any promise or advice.