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Internet Operations
运营、客服·业务运营
Internet operations drive user growth and engagement through content, campaigns, data analysis, bridging products and users.
Daily work
- 01Monitor and analyze operational metrics (DAU, retention, conversion), produce daily/weekly reports
- 02Plan and execute online campaigns (lucky draws, check-ins, topic discussions) to boost engagement
- 03Edit and publish content on WeChat, Weibo, Xiaohongshu, optimizing copy and layout
- 04Respond to user comments and DMs, gather feedback, assist in product experience improvement
- 05Track competitors, regularly write competitive analysis reports
Ability requirements
Hard skills
- Data analysis (Excel/SQL/BI tools)
- Basic SEO/SEM knowledge and tools
- Content planning and copywriting
- Social media operations (WeChat, Weibo, Douyin, etc.)
- A/B testing and user research methods
Soft skills
- Communication and expression skills
- Creativity and planning ability
- Cross-departmental coordination
- Stress resistance and multitasking
- Learning and adaptability
Best suited for
Ideal for people who enjoy interaction, love creativity & data, thrive in fast-paced environments, and derive satisfaction from achievements.
Less suited for
Not suitable for those who prefer routine, struggle with multitasking, or feel anxious about frequent changes.
Salary (monthly)
Pre-tax estimate, tier-1 cities with social insurance · reference only
Profile
MBTI Fit
Resume examples for this role
Disclaimer: Salary figures on this page are estimated pre-tax monthly pay for positions with social-insurance contributions in China's tier-1 cities; other cities are converted using regional coefficients. Dimension scores and MBTI fit are editorial estimates, provided for reference only, and do not constitute any promise or advice.