Career Encyclopedia · 广告

Advertising Coordinator

市场、公关、广告·广告

An advertising coordinator is the 'housekeeper' of ad projects, orchestrating resources to ensure smooth execution from concept to launch.

Daily work

  • 01Communicate with clients to clarify ad requirements and write briefs.
  • 02Coordinate with internal creative, design, and copy teams to track project milestones.
  • 03Contact media outlets or vendors for quotes, orders, and placement tracking.
  • 04Review advertising materials for brand consistency.
  • 05Organize project documents, archive contracts and invoices.
  • 06Collect ad performance data and assist in writing effectiveness reports.

Ability requirements

Hard skills

  • Project management tools (e.g., Trello, Asana)
  • Basic data analysis (Excel, Google Analytics)
  • Familiarity with ad platforms (e.g., Google Ads, Facebook Ads)
  • Document management and office software (Word, PowerPoint)

Soft skills

  • Excellent communication and coordination skills
  • Multi-tasking and priority management
  • Attention to detail and responsibility
  • Stress tolerance
  • Teamwork spirit

Best suited for

Ideal for those who are communicative, organized, detail-oriented, and can stay composed in a fast-paced environment.

Less suited for

Not suitable for those who dislike repetitive coordination, lack numerical sensitivity, or struggle with constant change.

Salary (monthly)

9KMedian
Bottom 6KTop 15K

Pre-tax estimate, tier-1 cities with social insurance · reference only

Profile

Higher is better
Transferability4
Growth3
Stability3
AI Resistance3
Autonomy / Remote-friendly3
Lower is better
Work Intensity4
Major Relevance3
Competition3
Entry Difficulty2
Education Threshold2

MBTI Fit

ESTJESFJENFJISTJ
High intensityEasy to transferEntry-friendly

Resume examples for this role

Disclaimer: Salary figures on this page are estimated pre-tax monthly pay for positions with social-insurance contributions in China's tier-1 cities; other cities are converted using regional coefficients. Dimension scores and MBTI fit are editorial estimates, provided for reference only, and do not constitute any promise or advice.