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Advertising Creative Designer
市场、公关、广告·广告
Advertising Creative Designer develops visually impactful and communicable ad campaigns based on client briefs, covering print, video, and digital media.
Daily work
- 01Communicate with clients or strategy teams to understand brand needs and objectives.
- 02Brainstorm and sketch advertising creative concepts, produce visual design proposals.
- 03Use design software (e.g., Photoshop, Illustrator) to complete advertising materials.
- 04Collaborate with copywriters, planners, and media teams to ensure creative execution.
- 05Participate in pitch presentations, explaining creative concepts to clients.
- 06Monitor ad performance post-launch, gather feedback, and refine designs.
Ability requirements
Hard skills
- Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Mastery of typography, color theory, and composition in visual design
- Knowledge of motion graphics or video editing (After Effects, Premiere Pro)
- Familiar with print and digital ad production processes and output specs
- Ability to sketch or illustrate by hand
Soft skills
- Creative thinking and insight
- Communication and presentation skills
- Stress resistance and time management
- Team collaboration
- Aesthetic sensitivity
Best suited for
Ideal for individuals with strong creative drive, keen aesthetic sense, a love for new challenges, and the ability to thrive in fast-paced, high-pressure environments.
Less suited for
Not suitable for those seeking stability, disliking constant change, unable to handle tight deadlines, or lacking strong communication skills.
Salary (monthly)
Pre-tax estimate, tier-1 cities with social insurance · reference only
Profile
MBTI Fit
Resume examples for this role
Disclaimer: Salary figures on this page are estimated pre-tax monthly pay for positions with social-insurance contributions in China's tier-1 cities; other cities are converted using regional coefficients. Dimension scores and MBTI fit are editorial estimates, provided for reference only, and do not constitute any promise or advice.