Career Encyclopedia · 广告、会展销售

Conference & Event Sales

市场、公关、广告·广告、会展销售

Sell conference booths, sponsorships, or speaking slots to corporate clients via phone, email, and in-person meetings, meeting sales targets and maintaining long-term relationships.

Daily work

  • 01Prospect potential clients via phone or email, conveying the value of the conference
  • 02Visit target clients to present booth or sponsorship packages
  • 03Customize sales proposals and negotiate pricing based on client needs
  • 04Follow up with registered clients, confirm payment and coordinate event logistics
  • 05Collect client feedback to help improve event content

Ability requirements

Hard skills

  • Sales pipeline management (lead to close to payment)
  • Business negotiation and contract drafting
  • CRM system proficiency (e.g., Salesforce)
  • Market analysis and competitive research
  • Basic understanding of event planning

Soft skills

  • Excellent communication and persuasion skills
  • Stress resilience and self-motivation
  • Result-driven execution
  • Client relationship management and coordination
  • Quick learning of industry knowledge

Best suited for

Ideal for sociable, goal-oriented individuals who can thrive under pressure and continuously acquire new clients.

Less suited for

Not suitable for those who dislike socializing, fear rejection, or prefer stable and routine work.

Salary (monthly)

12KMedian
Bottom 6KTop 25K

Pre-tax estimate, tier-1 cities with social insurance · reference only

Profile

Higher is better
Growth4
AI Resistance4
Transferability4
Autonomy / Remote-friendly3
Stability2
Lower is better
Work Intensity4
Competition4
Entry Difficulty3
Education Threshold2
Major Relevance2

MBTI Fit

ENFJENTJESFJESTPENFPINTJINTPISTJ
High growthHigh intensityAI-resistantEasy to transfer

Resume examples for this role

Disclaimer: Salary figures on this page are estimated pre-tax monthly pay for positions with social-insurance contributions in China's tier-1 cities; other cities are converted using regional coefficients. Dimension scores and MBTI fit are editorial estimates, provided for reference only, and do not constitute any promise or advice.