Career Encyclopedia · 业务运营

Merchant Operations

运营、客服·业务运营

Bridges the platform and merchants, leveraging strategies and services to boost merchant performance and loyalty, a core role in e-commerce operations.

Daily work

  • 01Analyze merchant performance data and develop optimization plans while tracking results
  • 02Handle daily merchant inquiries, complaints, and escalations
  • 03Plan and execute training and incentive activities to boost merchant engagement
  • 04Maintain merchant relationships through regular visits or online communication to understand pain points
  • 05Coordinate internal resources (marketing, product, logistics) to support merchants

Ability requirements

Hard skills

  • Data analysis (Excel / SQL / BI tools)
  • E-commerce platform rules and processes (e.g., Taobao, JD, Meituan)
  • Project management and campaign planning
  • Customer relationship management (CRM) systems

Soft skills

  • Strong communication, coordination, and negotiation skills
  • Patience, attention to detail, and problem-solving
  • Stress resistance and multitasking
  • Learning ability and business acumen

Best suited for

Ideal for those who enjoy interacting with people, are skilled in data analysis, thrive in a fast-paced environment, and take satisfaction in helping others succeed.

Less suited for

Not suitable for those who dislike frequent communication, struggle with detail-oriented tasks, or prefer highly independent work.

Salary (monthly)

15KMedian
Bottom 8KTop 25K

Pre-tax estimate, tier-1 cities with social insurance · reference only

Profile

Higher is better
Growth4
Transferability4
AI Resistance3
Stability2
Autonomy / Remote-friendly2
Lower is better
Work Intensity4
Competition4
Entry Difficulty3
Education Threshold2
Major Relevance2

MBTI Fit

ENFPESFJESTJENTPINTJISTP
High growthHigh intensityEasy to transfer

Resume examples for this role

Disclaimer: Salary figures on this page are estimated pre-tax monthly pay for positions with social-insurance contributions in China's tier-1 cities; other cities are converted using regional coefficients. Dimension scores and MBTI fit are editorial estimates, provided for reference only, and do not constitute any promise or advice.