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Advertising Sales
市场、公关、广告·广告、会展销售
Advertising sales professionals sell ad space (e.g., online placements, media slots) to clients, meet sales targets, and maintain client relationships.
Daily work
- 01Prospect new clients via phone, email, or meetings to understand their needs
- 02Develop advertising proposals and quotes, negotiate and close deals
- 03Coordinate with internal creative and operations teams to ensure timely ad delivery
- 04Regularly visit clients to maintain long-term relationships
- 05Analyze sales data to adjust strategies
- 06Attend industry events to expand client network
Ability requirements
Hard skills
- Sales and negotiation skills
- Market analysis and competitive intelligence gathering
- Customer relationship management (CRM tools)
- Digital advertising basics (e.g., programmatic buying, social media ads)
- Basic data analysis and report writing
Soft skills
- Excellent communication skills
- Strong stress resilience and self-motivation
- Result-oriented with strong execution
- Team collaboration and cross-department coordination
- Quick learning of industry knowledge
Best suited for
Ideal for extroverted, goal-driven individuals who enjoy challenges and interacting with people, and can handle performance pressure with a resilient mindset.
Less suited for
Not suitable for introverts, those uncomfortable with socializing, fear rejection, or cannot handle high-pressure work pace.
Salary (monthly)
Pre-tax estimate, tier-1 cities with social insurance · reference only
Profile
MBTI Fit
Resume examples for this role
Disclaimer: Salary figures on this page are estimated pre-tax monthly pay for positions with social-insurance contributions in China's tier-1 cities; other cities are converted using regional coefficients. Dimension scores and MBTI fit are editorial estimates, provided for reference only, and do not constitute any promise or advice.