Career Encyclopedia · 电商运营

Amazon Product Operations

运营、客服·电商运营

Manage the full lifecycle of products on Amazon, including listing, pricing, advertising, inventory, review monitoring, and data analysis to boost sales and profits.

Daily work

  • 01Optimize product titles, bullet points, and keywords to improve search ranking and click-through rate.
  • 02Analyze advertising reports, adjust bids and keywords to control ACOS.
  • 03Monitor inventory levels and create replenishment plans to avoid stockouts or overstock.
  • 04Handle buyer messages and negative reviews to maintain store performance and positive rating.
  • 05Track competitor activities and develop pricing strategies and promotions.
  • 06Generate daily/weekly sales reports to evaluate operational effectiveness and refine strategies.

Ability requirements

Hard skills

  • Proficient in Amazon Seller Central operations (Listing, Advertising, Inventory, Reports)
  • Excellent Excel/Google Sheets skills for data analysis (pivot tables, VLOOKUP, etc.)
  • Understanding of SEO basics and keyword research tools
  • Mastery of at least one PPC advertising optimization method
  • Basic knowledge of inventory management and supply chain

Soft skills

  • Data sensitivity: ability to spot problems and opportunities from data
  • Execution and accountability: follow through on every detail
  • Stress resistance: handle peak seasons or crisis reviews
  • Communication and coordination: work closely with suppliers, logistics, customer service
  • Result-oriented: driven by ROI and sales volume

Best suited for

Ideal for individuals who are data-driven, analytical, detail-oriented, strong executors, and can thrive in a fast-paced e-commerce environment.

Less suited for

Not suitable for those who dislike repetitive tasks, data analysis, or seek a relaxed and stable work pace.

Salary (monthly)

12KMedian
Bottom 8KTop 20K

Pre-tax estimate, tier-1 cities with social insurance · reference only

Profile

Higher is better
Growth4
Transferability4
Stability3
AI Resistance3
Autonomy / Remote-friendly3
Lower is better
Work Intensity4
Competition4
Entry Difficulty3
Education Threshold2
Major Relevance2

MBTI Fit

ESTJENTJISTJESTPINFPENFP
High growthHigh intensityEasy to transfer

Resume examples for this role

Disclaimer: Salary figures on this page are estimated pre-tax monthly pay for positions with social-insurance contributions in China's tier-1 cities; other cities are converted using regional coefficients. Dimension scores and MBTI fit are editorial estimates, provided for reference only, and do not constitute any promise or advice.