Career Encyclopedia · 市场、营销

Channel Development Manager

市场、公关、广告·市场、营销

The Channel Development Manager is responsible for formulating channel strategies, finding partners, and managing the channel sales team to drive business growth.

Daily work

  • 01Analyze market trends and competitor dynamics to develop channel expansion plans
  • 02Visit potential partners, conduct business negotiations, and sign cooperation agreements
  • 03Manage channel sales team, set KPIs, and track performance
  • 04Coordinate with internal marketing, product, and other departments to drive joint marketing activities
  • 05Monitor channel performance, regularly produce analysis reports and suggest optimization
  • 06Maintain existing partner relationships and resolve cooperation issues

Ability requirements

Hard skills

  • Market analysis and research
  • Business negotiation and contract management
  • Channel management and sales strategy
  • Data analysis and reporting tools (e.g., Excel, CRM)
  • Marketing campaign planning and execution

Soft skills

  • Communication and persuasion
  • Team leadership and motivation
  • Stress resistance and adaptability
  • Innovative thinking and problem-solving
  • Result orientation and execution

Best suited for

Ideal for outgoing, sociable individuals with business acumen and a love for challenges, able to adapt to fast-paced environments and frequent travel.

Less suited for

Not suitable for introverted, socially avoidant individuals who prefer stable routines or dislike frequent travel.

Salary (monthly)

22KMedian
Bottom 15KTop 30K

Pre-tax estimate, tier-1 cities with social insurance · reference only

Profile

Higher is better
Growth4
AI Resistance4
Transferability4
Stability3
Autonomy / Remote-friendly3
Lower is better
Work Intensity4
Competition4
Entry Difficulty3
Major Relevance3
Education Threshold2

MBTI Fit

ENTJESTPENFPESFJINTJISTJ
Mid-high payHigh growthHigh intensityAI-resistantEasy to transfer

Resume examples for this role

Disclaimer: Salary figures on this page are estimated pre-tax monthly pay for positions with social-insurance contributions in China's tier-1 cities; other cities are converted using regional coefficients. Dimension scores and MBTI fit are editorial estimates, provided for reference only, and do not constitute any promise or advice.