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Marketing Operations
运营、客服·业务运营
Marketing operations plans and executes marketing activities, optimizes performance through data analysis, and boosts brand awareness and user conversion.
Daily work
- 01Develop and execute monthly marketing plans, including online advertising and offline event planning
- 02Monitor campaign data, write analysis reports and propose optimization measures
- 03Coordinate cross-departmental resources (product, sales, design, etc.) to ensure smooth implementation
- 04Research competitor dynamics and user needs to inform strategy adjustments
- 05Manage social media accounts, plan content and track engagement metrics
- 06Maintain vendor relationships, negotiate partnership resources to reduce costs
Ability requirements
Hard skills
- Market research and user analysis
- Event planning and project management
- Data collection and analysis (Excel, SQL)
- Content creation and copywriting
- Marketing tools (e.g., Google Analytics, CRM)
- Ad placement and optimization (SEM/SEO/feeds)
Soft skills
- Excellent communication and coordination skills
- Creative ideation and execution ability
- Stress tolerance and multitasking
- Teamwork spirit
- Execution and accountability
Best suited for
Ideal for those with strong communication skills, creativity, and a love for challenges, who thrive in fast-paced environments and enjoy deriving insights from data.
Less suited for
Not suitable for those who dislike frequent social interaction, cannot handle multitasking pressure, or lack patience for repetitive execution tasks.
Salary (monthly)
Pre-tax estimate, tier-1 cities with social insurance · reference only
Profile
MBTI Fit
Resume examples for this role
Disclaimer: Salary figures on this page are estimated pre-tax monthly pay for positions with social-insurance contributions in China's tier-1 cities; other cities are converted using regional coefficients. Dimension scores and MBTI fit are editorial estimates, provided for reference only, and do not constitute any promise or advice.