Career Encyclopedia · 广告

Advertising Apprentice

市场、公关、广告·广告

An advertising apprentice assists senior professionals in market research, creative brainstorming, ad execution, and performance evaluation.

Daily work

  • 01Collect competitor ad cases and write analysis briefs
  • 02Participate in creative brainstorming sessions and take minutes
  • 03Assist in drafting initial copy for ads
  • 04Monitor ad campaign data and generate daily/weekly reports
  • 05Coordinate internal and external resources to drive project execution

Ability requirements

Hard skills

  • Market research and competitive analysis
  • Basic copywriting for ads
  • Data monitoring and Excel analysis
  • Basic knowledge of media buying
  • PPT presentation creation

Soft skills

  • Communication skills
  • Creative thinking
  • Stress tolerance and multitasking
  • Attention to detail
  • Team collaboration

Best suited for

Ideal for creative, communicative individuals who thrive in fast-paced environments and want to learn the full advertising process from the ground up.

Less suited for

Not suitable for those who seek stability, dislike pressure, or prefer a routine work style.

Salary (monthly)

5KMedian
Bottom 4KTop 6K

Pre-tax estimate, tier-1 cities with social insurance · reference only

Profile

Higher is better
Growth4
Transferability4
AI Resistance3
Stability2
Autonomy / Remote-friendly2
Lower is better
Work Intensity4
Competition3
Entry Difficulty2
Education Threshold2
Major Relevance2

MBTI Fit

ENFPESFPENFJINFJISTJINTJ
High growthHigh intensityEasy to transferEntry-friendly

Resume examples for this role

Disclaimer: Salary figures on this page are estimated pre-tax monthly pay for positions with social-insurance contributions in China's tier-1 cities; other cities are converted using regional coefficients. Dimension scores and MBTI fit are editorial estimates, provided for reference only, and do not constitute any promise or advice.